Archive for March 30th, 2009|Daily archive page

Vancouver Canucks

On March 15, the Vancouver Canucks hosted their annual Canucks For Kids Fund Telethon presented by Chevrolet. During the game that night, fans were encouraged to donate to Canuck Place Children’s Hospice. According to the Canucks website (canucks.nhl.com), “the Hospice provides 24-hour, 7-days-a-week care by nurses and physicians in addition to family care, end-of-life, pain and symptom management, school music and play therapy, recreation opportunities and counseling services. Since 1993, the Vancouver Canucks and the Canucks for Kids Fund have supported Canuck Place with over $18 million in funding.” The totals are still coming in for this year’s fund and fans are still able to donate, so the final tally is not yet available. Last season, the Canucks donated $1.7 million dollars to Canuck Place.

There are so many reasons to love this partnership and the telethon. Through my experience in the NHL, I admired the Canucks for their charity work. The telethon is not only a great fundraising avenue, but a great marketing tool. It gives Canuck Place plenty of media exposure throughout the season and encourages dedicated fans to donate to a charity that is so close to the hearts of so many players. The support of the players is evident on the website for Canuck Place (www.canuckplace.org). Former Canuck, Trevor Linden is quoted on the home page of the site, “we were having so much fun playing hockey with the kids. The magic of the hospice is all about allowing kids to just be kids.” PSA’s featuring All Star goalie Roberto Luongo can also be found the site.

What’s also wonderful about a consistent partnership like this for a team is that it gives the players familiarity with a local charity. If a player is looking to volunteer some of his time, it gives him a place to go where he will be welcome and always invited. Since many players spend time playing for different teams, having partnerships like these with a local charity is beneficial. It’s great to give the players a familiar place to visit and volunteer. And, it gives players the desire to stay involved after retirement.